This relates less to reputation management than to a whole spectrum of many different factors.
This is even more important if your business is bigger. Customers would like to feel they actually matter to your company. Try using automated and can work with them. You may also ask them to give comments on any recent services or purchases.
Be sure you're posting content that's positive about your brand so it will keep things fresh, so that any negative feedback slips in the search engine listings.
This will generally the name of your company. Search engines like businesses that have authority in a space. Your site will get moved up when they view your business as official.
Stay up-to-date on the latest news relating to your services. This helps make sure you are giving the most up to date and looking out for your customers best interests. Take a few minutes out of your day to search to get the newest facts about the industry you're in.
Pay close attention to how people perceive you on the Internet. You don't know when a company might get a negative result on search engines from a dissatisfied client or a person who simply doesn't like you -- or your company. Monitoring search results can prevent negative things from getting to the top. Do your best to do this a month.
Many business people do not pay strict attention to this area of their business, and there can be serious consequences. If people find out that you're a bad employer, they may not want to do business with you.
Be where your customers frequent. Visit any places that they go to often. You can become acquainted with customers and give them the best service possible when you go to places they go. People will generally feel more relaxed speaking with you in this type of environment.
You may request that the information is removed if you do an online search for your business and see false information. If you show the site owner that what they are presenting is factually untrue and they are liable, you can work it out.
You may become angered when you read negative comment about your business. It is best to maintain a level head and professional. Readers can make a judgement call based on both sides.
Never try to cover up any mistakes in the business world. Your customers are too smart for things like that.Most times, customers will forgive mistakes, provided you also give them an added incentive to do so.
A bad reputation can make a big impact on your business. You now know that prevention is key when maintaining your online reputation. The time to practice this is now.